New Articles for December 2001
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HOW TO FIGURE A HOTEL MARKETING BUDGET
By Jeff Coy

HOW TO PRESENT YOUR HOTEL MARKETING PLAN LIVE TO OWNERS, MANAGERS & EMPLOYEES
By Jeff Coy

Front Desk Fails To Catch America’s Hospitality Spirit
By David Brudney, ISHC

Charting a Course in Turbulent Times
By ISHC Annual Conference

Lenders Face Challenges In Tough Climate
By Rick Swig

Business Value Allocation in Lodging Valuation
By Eric Belfrage

How to Value Commercial Improvements in a National Park
By Maurice Robinson

Hospitality Perspectives - September 11, 2001
By David Sangree

HOW TO STUDY HOTEL CUSTOMER BEHAVIOR BEFORE REACHING OUT
By Jeff Coy

A Very Good Time For That Sales Audit
By David Brudney, ISHC

The Novey Report
By Linda Novey

HOW TO TRACK FUTURE TRENDS IN HOSPITALITY INDUSTRY USING THE INTERNET
By Jeff Coy

HOW TO TRACK TRENDS & ANALYZE THE MARKET FOR YOUR HOTEL
By Jeff Coy

A Very Good Time For That Sales Audit
By David M. Brudney, ISHC

Hotel Investments: Back to the Future?
By Lori Raleigh

HOW TO INCLUDE OWNER OBJECTIVES IN YOUR HOTEL MARKETING PLAN
By Jeff Coy

HOW TO WRITE A HOTEL MARKETING PLAN: Getting Started
By Jeff Coy

INTERIM MANAGEMENT An Evolving Trend
By John F. Curry, CHA, ISHC

Where We Are Now Depends on Starting Point
By Rick Swig

Solid Management Practices Can Improve Franchise Value
By Rick Swig

ISHC's Top Ten Issues to Be Faced in 2001
By Bob Patterson

CUBA: The Caribbean's Hottest Destination
By Stanley Turkel

E- Commerce or Otherwise: UNDISCLOSED REBATES ARE STILL KICKBACKS
By Stanley Turkel

HENRY BRADLEY PLANT: Developer of Florida's Sun Coast
By Stanley Turkel

HOTEL FRANCHISING IN THE 21ST CENTURY
By Stanley Turkel

SKIM MILK MASQERADING AS CREAM
By Stanley Turkel

The Labor Crunch Intensifies HOSPITALITY'S MOST PRESSING NEED
By Stanley Turkel

Midwest Cities Continue Hotel Expansion
By David Sangree

Hotel Industry Experiences Higher Capitalization Rates
By David Sangree

Hotel Market Stagnation To Continue
By Rick Swig